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“If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world.” “Many of us start our day with coffee at home, so why not make it a little …
Continue Reading about Defining Your Tone of Voice: Full Step-by-step Guide & Exercise Templates →
I’ve been in marketing for almost half my life now. Yet, I never completely understood what brand positioning is. To me, positioning has always seemed like a theoretical exercise with a place in …
Continue Reading about Obviously Awesome: a Guide to Successful Positioning [Book Notes] →
A couple of years ago, my CMO and I were working on a messaging refresh for our product. We had ventured into some serious soul-searching as to what our ideal users look like and how we can showcase …
Do you have any idea when the new Merlot vintage is coming out? What's the most recent news you hear about Cabernet? Yeah, thought so... But you may have heard that the third Thursday of November is …
Continue Reading about How Brand Storytelling Sells Wine: Le Beaujolais Nouveau est arrivé! →
As a marketing trainer, I often get asked about recommendations on marketing blogs, podcasts, video channels, and content platforms. I decided to share with you the ones that, several years down the …
"The most anticipated report in Sillicon Valley." "Christmas for data nerds." These are some of the ways the media introduce Mary Meeker's Internet Trends report. The popular venture capital …
Continue Reading about Mary Meeker’s 2019 Internet Trends and What They Mean for Marketers →
