Valchanova.me
Digital strategy, content, growth, and measurement
I have a beef with branding. At least with branding books, branding courses, and branding teaching. All branding advice I've heard so far – even in recommended talks, lessons, or posts …
Continue Reading about Different: Building Branding that Resonates [Book Notes] →
In marketing, there’s this sense that we’re in a constant state of flux. New channels sprout left and right every week. Consumers are evolving rapidly. A three-year pandemic, a major war, and a …
Color is a universal language. We communicate through color, regardless of background, gender, or ethnicity. But does anyone own color? If you’re inclined to say ‘Yes,’ only one entity comes to mind: …
Continue Reading about Pantone Color of the Year: When Marketing is the New Black →
As kids, we're used to asking for the things we like – writing a letter to Santa is a given. But as time goes by, we lose this ability. I don't think we should – especially when it comes to your …
Continue Reading about How to Ask Your Employer to Pay for Your Professional Course? →
Here’s a typical scenario. After lengthy discussions, the team finally agrees. The current brand messaging is outdated and inefficient. Something needs to be done. They hire a creative expert that …
Continue Reading about Crafting Successful Brand Messaging: a Step-by-Step Guide [with Template] →
I used to work as the Marketing Director of an e-shop, but there was a time of year when titles didn’t matter. Every year, the days between December 10 and Christmas were spent in the client support …
