Over the past 2 years, I’ve been trying to employ the full power of templates and standardized documents. I’ve found that this works in 2 situations. First, when it comes to formats you’ll be reusing …
Topic Research: The Tools and Process You Need to Generate Content Ideas
It’s that time of the week again. The moment every content marketer dreads. You sit in front of your computer and a blank page stares back at you. The title reads “Content Topics for the Coming …
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Message Mining: Don’t Write Great Copy – Steal It!
I first heard about a technique called “review mining” some years back from Joanna Wiebe from Copyhackers. And it was a true revelation. Today, there’s rarely a project I start that doesn’t use …
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Building a StoryBrand: Using the Power of Storytelling in Marketing [Book Notes]
Stories are magic. This might sound like an overstatement at first, but there’s an inexplicable effect that stories have on conversations and our sense of connection. And it’s also why storytelling …
Coronavirus Content: the Good, the Bad, and the New Normal
I make myself some coffee, slice up a piece of fruit, and head out to the balcony. This is my new favorite writing spot and the closest approximation to “going to the park” I’ve allowed myself in the …
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Spring Clean Your Social Media [Step-by-Step Guide and Checklist]
Updating your online accounts is like flossing. You know it’s a good habit to have, but you somehow never get around to it. Even if you’re the most on-point marketer or entrepreneur, account …
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