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Digital strategy, content, growth, and measurement
Early on in my career, I was surprised to find that most copywriting books are very practical. There was no talk about inspiration and talent. A copywriter uses a set of tactics – like tools in a …
Continue Reading about AdWeek Copywriting Handbook: 48 Ways to Make Your Copy Shine [Book Notes] →
Eugene M. Schwartz was not just a stellar copywriter. He actually introduced a bunch of important copywriting concepts we still use today. And it’s no surprise that his “Breakthrough Advertising” is a …
Continue Reading about Breakthrough Advertising: The Copywriter’s Go-to Guide [Book Notes] →
How much time does content prep take you? If you’re anything like me, you spend something like 3-5 hours before writing a single word in your blog draft. I’m talking from the point of view of a …
Continue Reading about Content Repurposing: 6 Methods to Extend Your Return on Effort →
Over the past few years, content creation has become a serious thing for both individual publishers and brands. And although we now spend almost 4 hours writing a blog post, the amount of time people …
Continue Reading about The Ultimate Guide to Content Distribution: Strategy, Tactics, and Tools →
Over the past 2 years, I’ve been trying to employ the full power of templates and standardized documents. I’ve found that this works in 2 situations. First, when it comes to formats you’ll be reusing …
It’s that time of the week again. The moment every content marketer dreads. You sit in front of your computer and a blank page stares back at you. The title reads “Content Topics for the Coming …
Continue Reading about Topic Research: The Tools and Process You Need to Generate Content Ideas →
