Early on, when your brand is young, voice is not so much a problem. But as your team grows, your product copy starts sounding nothing like your social media content or your customer support. And slapping a few adjectives on your team dashboard doesn’t help your employees understand how to make your brand’s personality shine through in everyday communication.
The Brand Voice Sprint is a structured way to define your brand’s character in easy-to-understand and easy-to-implement terms.
- It will provide a detailed description of your authentic brand voice.
- It will guide you through a team process that gets people engaged.
- It will arm you with a plan and process to make your brand voice consistent across all touchpoints.
- It will also cover the finer nuances of changing tone in different scenarios.
The process
After working with clients across different industries in both B2B and B2C, I codified my brand voice process into a three-step journey. I’ve now streamlined the steps to create a sprint that’s quicker and more accessible. Together, we’ll go through:
Research
We’ll first take a look at what you have in place already and what your brand currently sounds like. I’ll need:
- A pre-session questionnaire that will help you articulate your brand personality and unknowns around its expression.
- A list of assets that will help me learn about your brand’s existing voice.
- A 60-minute research session will let us dig deeper, validate our focus for the strategy.
Workshop and Insights
Time to get the work done. We’ll go through a series of steps that will inform your voice:
- A 2-hour team workshop that gets everyone’s input in shaping your voice.
- An insights document that summarizes findings and presents key voice recommendations.
- A 60-minute review session that dives deeper into the voice recommendations.
Implementation
I will provide you with a master document for easy reference and advise how to make your brand voice stick. You’ll receive:
- Brand voice charts for your key voice characteristics and their tone changes in different scenarios.
- A set of key steps to help your team up internalize your new brand voice.
- A 60-minute handoff session to answer any questions.
- 4 weeks of additional Q&A email support.
Why choose a Content Strategy Sprint?
Strategic and Actionable
You don’t just need a strategy, you need an actionable repeatable process. The Sprint brings you the plan and system to start execution the next day.
Efficient and Affordable
This format contains the key steps and deliverables my clients find most valuable. Tailored to you, at a fraction of the time – and cost.
Proven Proprietary Framework
I’ve used the same approach to help my clients in achieving consistent brand presence in key channels. And I’m happy to share it with you.
The Brand Voice Sprint is ideal for:
- Teams who want an active role in shaping their brand voice;
- Professionals who don’t just want to get to the finish line fast, but to learn along the way;
- Experts who believe brand identity is too important to be left to outside consultants only.
Our main issue was the lack of a consistent brand vision. This made it difficult to decide what content to publish and what tone it should have. Now, our marketing team is more self-sufficient and our brand’s online activity is stronger. This leads to a substantial increase in brand awareness and a strong community around HackSoft.
— ANTONIA YORDANOVA, MARKETING MANAGER AT HACKSOFT
You’ll walk away with a rock-solid strategy and a clear execution roadmap.
The clarity and motivation to get down to work are just a bonus!
After the Brand Voice Sprint, you end up with a set of documents, tools, and systems that will have a tremendous impact on your day-to-day work. They help you shape your brand presence online and combine all key aspects of your personality in a repeatable practical format.
This includes:
- Your brand voice plan designed based on your goals, industry, brand story, and target audience.
- A brand voice master document that will bring everyone up to speed and help in day-to-day content creation and copywriting.
- Additional resources and tools that can support your work going forward.
- Systems and processes that will streamline your execution and help you make your new brand voice stick.
Take the first step to your new brand voice
Brand Voice Sprint details:
Standard turnaround time: 4 weeks
Your investment: €3,400