Reading marketing books can be a very disappointing activity. The time it takes a title to travel all the way from the author’s head to the reader’s hands is often longer than the half-life of marketing trends. Digital marketing changes by the second and books just can’t keep up. But still, sometimes an author does […]
Digital Strategy, Content Marketing, Growth, and Measurement
Webit: From the Digital Present to the Digital Future
8000 characters – that’s the volume of my “shortened” notes from Webit Festival Europe. This event is taking on the challenge to gather the whole European digital industry in one place. You’ll find everyone there – from the newest startups to the most innovative government agencies. Innovation in the digital world The greatest takeaway from […]
Tips on Writing Amazing Online Content
Our attention span is worse than that of a goldfish. You’ve all heard this phrase and some of you might even know that it’s not scientifically proven. Still, it illustrates well our online reading habits. The next seduction is right around the corner – be it a BuzzFeed title or a WhatsApp message from your […]
A New Start After 10 Years of Blogging
This is a post that will make more sense to those familiar with my Bulgarian blog. Otherwise, your time will be better spent on my recent posts. All blogs must die On March 24, 2007, I published my first blog post. 10 years later, I can say that this is my most massive success. It made […]