I had the pleasure to talk at the wonderful WordCamp Bucharest about setting up a growth experiments process. Here’s a short recap of the talk, together with the slides from my presentation. Read on and enjoy! Once the video is live, I’ll add it to the post for easy listening. I hadn’t felt this nervous […]
Digital Strategy, Content Marketing, Growth, and Measurement
Elon Musk: The Whizz-Kid With The Three Engagement Rings
There aren’t many titles that can break my carefully planned reading schedule. It’s usually the new piece of a fantasy series I follow or a marketing title I need to squeeze in for work. Up until I heard that there’s a new book that goes into great detail about the story and life of Elon […]
Here’s Why You Need a Bullet Journal
It’s 18:40 and I’m finally done with the last task for the day. I take the cap off my pen and cross it out in my notebook. I immediately feel like I’ve accomplished something significant. I feel a rush of pleasure. It’s intriguing how a small ritual can mean so much. It’s been two and […]
The Complete Guide to Google Data Studio – with Examples
Hello, my name is Vassy and I’m addicted to data. I love measuring results and answering questions with numbers. That’s why the launch of Google Data Studio was a big deal for me. The news that Data Studio is available to all users worldwide got me screaming with excitement like a kid hearing an ice […]
Growth Marketing Summit: Marketing with Speed and Data
I’ve never written an “event diary” from an online event before, but Growth Marketing Summit proved to be much more than a regular online conference. It is a full-on event with some of the most influential speakers out there – smart people you can learn a lot from. In no particular order, here are some […]
Hacking Growth: Why You Need to Start Experimenting Today [Book Notes]
Reading marketing books can be a very disappointing activity. The time it takes a title to travel all the way from the author’s head to the reader’s hands is often longer than the half-life of marketing trends. Digital marketing changes by the second and books just can’t keep up. But still, sometimes an author does […]