Thirty-two. That’s the number of sticky notes in my copy of “The Practice”. For a book that’s 250 pages long, that number clearly shows I found Seth Godin’s book pretty damn relevant. It’s a read designed to help creators and professionals come to terms with the peculiarities of a world where our best work is […]
Digital Strategy, Content Marketing, Growth, and Measurement
“Finally, what took you so long?” This was one of the most common reactions among my close work friends when I told them I’m venturing into the freelancer world back in 2019. To be frank, it took me a really long time to even start thinking about freelancing. I always thought it would be overwhelming […]
Here’s a typical scenario. After lengthy discussions, the team finally agrees. The current brand messaging is outdated and inefficient. Something needs to be done. They hire a creative expert that comes up with a great new headline and some copy for the landing page. The homepage gets redone, everyone’s happy, the end. On the surface, […]
I used to work as the Marketing Director of an e-shop, but there was a time of year when titles didn’t matter. Every year, the days between December 10 and Christmas were spent in the client support team. You were expected to help with the quick spike of customer requests no matter your position. I’d […]
A copywriter uses a set of tactics – like tools in a utility belt – to get their ideas to sparkle. And this is why great copywriting books are collections of different lenses you can use to evaluate your copy. “The AdWeek Copywriting Handbook” will give you useful tools for your copywriting tool belt.
Eugene M. Schwartz was not just a stellar copywriter. He actually introduced a bunch of important copywriting concepts we still use today. And it’s no surprise that his “Breakthrough Advertising” is a must-read for all copywriters today. While there are a few elements that feel very much out of date, I found the book immensely […]