Having a side project has many benefits – but it’s also a ton of work to make one work. I’ll share with you 9 pieces of advice on running a side project.
Digital Strategy, Content Marketing, Growth, and Measurement
To me, positioning has always seemed like a theoretical exercise with a place in executive boardrooms but little applicability to real life. Thanks to “Obviously Awesome” by April Dunford I learned the real implications of positioning and the steps to building it right. Read this review for the full picture!
It’s important to have role models that energize you and you can identify with. So for all my female friends, here’s my roundup of great women in marketing – visionaries, leaders, authors, and all-round great human beings.
Jobs to be Done is a customer development framework with great potential. Here you’ll learn the JTBD basics, my step-by-step process (together with templates you can copy) of conducting interviews, and ways you can use the insights throughout your organization.
It was 3 AM on a pretty spring night and I had just finished work. I didn’t know it then but this was my first burnout. It lasted for about 3 months. And it was exhilarating. But I’m getting ahead of myself. I finally understood what burnouts are not after I had one but after […]
It’s time to acknowledge that we’re never getting back to normal. This is also true for your content marketing strategy. In this post, I’ll cover some insights into the changing consumer behavior, media consumption, and topics of interest – together with some great examples of brands doing it right.