My Blog

My blog is the place where I share actionable advice and in-depth tactics that can help you build up your knowledge and add new skills to your marketing stack. My content is as detailed and specific as possible, including templates and samples you can put to practice right off.

Popular Topics:

Content Marketing

Brand Messaging

Digital Strategy

Personal Development

Digital Strategy
WordCamp Europe 2026: the hallway, the headlines, and marketing’s next chapter
A recap of WordCamp Europe 2026 in Kraków: the talks reshaping how I think about marketing in the AI era, and the community that’s still the real reason I go.
Digital Strategy
The Expertise-Visibility Gap: Why Being Great at Your Work Isn’t Enough to Be Seen
You’re genuinely good at what you do. You can do things most people in your field can’t. And right now, that’s probably the world’s best-kept secret. If you’re an expert, a developer, a founder, a freelancer, or a consultant who does remarkable work and stays nearly invisible while doing it, this one’s for you. That…
Personal Development
The Bullet Journal Method: The Philosophy Behind My 10 Years of Analog Planning [Book Notes]
I’ve been bullet journaling since 2015 or 2016. Like many others, I first discovered the system through a Lifehacker article and that set me off on a rabbit hole of research that eventually led to a long-term habit. I was already using notebooks to track tasks, so the concept wasn’t new to me. What caught…
Digital Strategy
Pantone Color of the Year 2026: When Marketing is the New Black
Color is a universal language. We communicate through color, regardless of background, gender, or ethnicity. But does anyone own color? If you’re inclined to say ‘Yes,’ only one entity comes to mind: Pantone. And while Pantone’s commercial success story is interesting, I want to tell you about their marketing masterpiece, Color of the Year. But…
Personal Development
7 Women Marketers I Want to Be Like When I Grow Up
It’s important to have role models that energize you and you can identify with. So for all my female friends, here’s my roundup of great women in marketing – visionaries, leaders, authors, and all-round great human beings.
Content Marketing
Your Remarkable Content Angles: How to Stand Out With Content That’s Uniquely You
In today’s fast-paced business environment… You probably rolled your eyes when you read this, right? I sure did when I wrote it. If you search this exact phrase in Google, it will return 549,000 results. And herein lies the issue. Your audience doesn’t judge your content solely based on objective value. Sure, you need your…
Brand Messaging and Copywriting
Building a Distinctive Brand: Bridge “The Brand Gap” and “Zag” [Book Notes]
As I dive deeper into the topic of branding, I’m gradually meeting more exciting experts on the topic – and Marty Neumeier is definitely one of them. His books are proof enough. Both “The Brand Gap” and “Zag” are experience-style books. The way the information is presented is definitely unique, but that’s not all. The…
Digital Strategy
Top 10 Marketing Newsletters That Will Make You a Better Professional
When you find the right marketing newsletter, you’re basically using an expert to serve as a knowledge filter. Here are the best marketing newsletters you should subscribe to right away.
Brand Messaging and Copywriting
Positioning: The Battle for Your Mind [Book Notes]
To understand a concept deeply, you need to know The Greats. Frankly, this is why I reluctantly reached out to “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout. After all, the book was initially published in the 1970s, and a lot has changed. But I still found “Positioning” a useful read.…