I have a beef with branding. At least with branding books, branding courses, and branding teaching. All branding advice I’ve heard so far – even in recommended talks, lessons, or posts – sounds vague or overly superfluous. However, being a marketer and not having strong branding skills is a non-starter. This is why I dived deeper […]
Digital Strategy, Content Marketing, Growth, and Measurement
Next-Level Marketing: Skills for Success in 2023 – and the Resources to Get You There
In marketing, there’s this sense that we’re in a constant state of flux. New channels sprout left and right every week. Consumers are evolving rapidly. A three-year pandemic, a major war, and a looming recession aren’t helping. How do you stay ahead of the curve and gain an edge over your competition? Well, in this […]
Pantone Color of the Year: When Marketing is the New Black
Color is a universal language. We communicate through color, regardless of background, gender, or ethnicity. But does anyone own color? If you’re inclined to say ‘Yes,’ only one entity comes to mind: Pantone. And while Pantone’s commercial success story is interesting, I want to tell you about their marketing masterpiece, Color of the Year. But […]
New Year’s Resolutions And How I Manage To Keep Them [Updated for 2023]
This post was originally written in January 2018 and last updated in January 2023. It’s still early in the new year, there’s the pleasant buzz of some new beginning still wringing in my years. I sit down, look at a blank space before me, and start writing down goals. Does this sound familiar? Yes? And […]
How to Ask Your Employer to Pay for Your Professional Course?
As kids, we’re used to asking for the things we like – writing a letter to Santa is a given. But as time goes by, we lose this ability. I don’t think we should – especially when it comes to your professional development. Asking for more is a way to build your skills and ultimately […]
The Practice: Shipping Creative Work Through Curiosity, Generosity, and Connection [Book Notes]
Thirty-two. That’s the number of sticky notes in my copy of “The Practice”. For a book that’s 250 pages long, that number clearly shows I found Seth Godin’s book pretty damn relevant. It’s a read designed to help creators and professionals come to terms with the peculiarities of a world where our best work is […]