The Content Marketing Blueprint is a one-page document that shows concisely what you’re doing with content — and why. Here’s a handy template you can use, along with step-by-step guidance on how to fill it in.
Digital Strategy, Content Marketing, Growth, and Measurement
Imagine you’re in IKEA. There’s the winding main road that everyone takes. But you know exactly where you want to go and you want to get there fast. So you take a shortcut and you’re there in no time. You saved time—and gained a nice feeling of superiority for using your brain rather than taking […]
This post was originally written in January 2018 and updated in January 2021. It’s still early in the new year, there’s the pleasant buzz of some new beginning still wringing in my years. I sit down, looking at a blank space before me, and start writing down goals. Does this sound familiar? Yes? And do […]
There are few better books to kick-off your planning and goal setting than Measure What Matters. The book summarizes the concept of objectives and key results (OKRs), my personal favorite goal setting approach, by one of its fathers. John Doerr didn’t just have a front seat at the birth of OKRs by Intel’s Andy Grove […]
Habits help you keep on track with the least amount of energy spent. They are the shortcuts we all need to survive in this crazy world of ours – and they are especially helpful for digital professionals operating in a constant state of change. Here are some of the key habits marketers need to develop.
The Value Proposition Canvas is a powerful tool that helps you understand what value you bring and how to communicate it to your customers. It’s a deceptively simple tool but one that needs to be filled with care. I’ll show you the key steps and even share with you my go-to templates and trigger questions.