Marketing 4.0 is a great theoretical basis – no matter if you’re just starting out in marketing or want to look at your customers’ journey through a new prism. The customer path is an especially useful tool and the focus on human centricity is an important addition that brands need in the digital world. It’s time to dive into the universe of Marketing 4.0, led by the experienced Philip Kotler.
Digital Strategy, Content Marketing, Growth, and Measurement
Topic Research: The Tools and Process You Need to Generate Content Ideas
Topic research is the process of finding relevant content topics that will draw your audience’s attention. Here you’ll see the best free topic research tools and the process I follow to uncover great ideas.
Message Mining: Don’t Write Great Copy – Steal It!
Message mining is a great tactic that let’s you quickly understand what customers are interested in and how they speak about their problems and potential solutions. It can inform both your focus on specific product attributes and your copy. Here’s how to use it and where to get the information from.
100 Growth Mentoring Sessions Later: Why Do It and How to Do It Right?
July 28 2019 was the day when I finally bit the bullet. Just one click. Just one button: “Request Invite to Become a Mentor” A year and a few days later I registered session 100 on GrowthMentor. It’s been a wild ride – one that I suspect might’ve even helped me more than the people […]
Defining Your Tone of Voice: Full Step-by-step Guide & Exercise Templates
Tone of voice, brand personality, brand archetypes… No matter what definitions you use, creating a distinct brand character will set you apart and build trust with your audience. Here is everything you need to know about crafting your brand’s tone of voice.
Building a StoryBrand: Using the Power of Storytelling in Marketing [Book Notes]
Ever since prehistoric times, humans have gathered around and exchanged stories. And using it for marketing is just sound logic. “Building a StoryBrand” goes beyond the storytelling theory and provides a simple structured approach that anyone can use. Here are my structured book notes with the most important ideas from the boo