Having a side project has many benefits – but it’s also a ton of work to make one work. I’ll share with you 9 pieces of advice on running a side project.
Digital Strategy, Content Marketing, Growth, and Measurement
Obviously Awesome: a Guide to Successful Positioning
To me, positioning has always seemed like a theoretical exercise with a place in executive boardrooms but little applicability to real life. Thanks to “Obviously Awesome” by April Dunford I learned the real implications of positioning and the steps to building it right. Read this review for the full picture!
7 Women Marketers I Want to Be When I Grow Up
It’s important to have role models that energize you and you can identify with. So for all my female friends, here’s my roundup of great women in marketing – visionaries, leaders, authors, and all-round great human beings.
The Ultimate Guide: Jobs to be Done Interviews for Customer Development [with Templates]
Jobs to be Done is a customer development framework with great potential. Here you’ll learn the JTBD basics, my step-by-step process (together with templates you can copy) of conducting interviews, and ways you can use the insights throughout your organization.
My Two and a Half Burnouts – and the Lessons Along the Way
It was 3 AM on a pretty spring night and I had just finished work. I didn’t know it then but this was my first burnout. It lasted for about 3 months. And it was exhilarating. But I’m getting ahead of myself. I finally understood what burnouts are not after I had one but after […]
Coronavirus Content: the Good, the Bad, and the New Normal
It’s time to acknowledge that we’re never getting back to normal. This is also true for your content marketing strategy. In this post, I’ll cover some insights into the changing consumer behavior, media consumption, and topics of interest – together with some great examples of brands doing it right.