If you have been following this blog for a while, you may have noticed that I haven’t shared a ton about recent events I have attended. The reason is simple. There aren’t a lot of events worth writing about. Well, Present to Succeed is different. This was a full-day conference designed to help you plan, […]
Digital Strategy, Content Marketing, Growth, and Measurement
A Guide to ‘Epic Content Marketing’ [Book Notes]
Ever since I started learning about content marketing, Content Marketing Institute and Joe Pulizzi have been indispensable sources of knowledge. In a world of ‘hacks’ and ‘tricks,’ Pulizzi’s work has always been focused on the things that don’t change: the strategic value content can bring for both the audiences and the business. “The essence of […]
Becoming a Power Reader: Battling Information Overload, Developing Skills, and Building a Personal Brand
162 articles, 38 newsletters, 16 podcasts, a few videos from an online course, and the occasional YouTube video. This is what my professional reading diet looked like. Last week alone. I’m not counting here a few in-depth New Yorker articles and Brandon Sanderson’s latest I’ve been devouring in bed lately. It may seem a bit […]
Different: Building Branding that Resonates [Book Notes]
I have a beef with branding. At least with branding books, branding courses, and branding teaching. All branding advice I’ve heard so far – even in recommended talks, lessons, or posts – sounds vague or overly superfluous. However, being a marketer and not having strong branding skills is a non-starter. This is why I dived deeper […]
Next-Level Marketing: Skills for Success in 2023 – and the Resources to Get You There
In marketing, there’s this sense that we’re in a constant state of flux. New channels sprout left and right every week. Consumers are evolving rapidly. A three-year pandemic, a major war, and a looming recession aren’t helping. How do you stay ahead of the curve and gain an edge over your competition? Well, in this […]
Pantone Color of the Year: When Marketing is the New Black
Color is a universal language. We communicate through color, regardless of background, gender, or ethnicity. But does anyone own color? If you’re inclined to say ‘Yes,’ only one entity comes to mind: Pantone. And while Pantone’s commercial success story is interesting, I want to tell you about their marketing masterpiece, Color of the Year. But […]