It was December 19. One of these liminal points in time when most work projects for the year are done, but Christmas break isn’t here yet. This is why we decided to dedicate the day to career planning. My friend and I were sitting on the sofa in a quiet café, stuck in this weird […]
Digital Strategy, Content Marketing, Growth, and Measurement
4 Talks and 9 Meta-lessons to Level up Your Public Speaking [Present to Succeed Recap]
If you have been following this blog for a while, you may have noticed that I haven’t shared a ton about recent events I have attended. The reason is simple. There aren’t a lot of events worth writing about. Well, Present to Succeed is different. This was a full-day conference designed to help you plan, […]
A Guide to ‘Epic Content Marketing’ [Book Notes]
Ever since I started learning about content marketing, Content Marketing Institute and Joe Pulizzi have been indispensable sources of knowledge. In a world of ‘hacks’ and ‘tricks,’ Pulizzi’s work has always been focused on the things that don’t change: the strategic value content can bring for both the audiences and the business. “The essence of […]
Becoming a Power Reader: Battling Information Overload, Developing Skills, and Building a Personal Brand
162 articles, 38 newsletters, 16 podcasts, a few videos from an online course, and the occasional YouTube video. This is what my professional reading diet looked like. Last week alone. I’m not counting here a few in-depth New Yorker articles and Brandon Sanderson’s latest I’ve been devouring in bed lately. It may seem a bit […]
Different: Building Branding that Resonates [Book Notes]
I have a beef with branding. At least with branding books, branding courses, and branding teaching. All branding advice I’ve heard so far – even in recommended talks, lessons, or posts – sounds vague or overly superfluous. However, being a marketer and not having strong branding skills is a non-starter. This is why I dived deeper […]
Next-Level Marketing: Skills for Success in 2023 – and the Resources to Get You There
In marketing, there’s this sense that we’re in a constant state of flux. New channels sprout left and right every week. Consumers are evolving rapidly. A three-year pandemic, a major war, and a looming recession aren’t helping. How do you stay ahead of the curve and gain an edge over your competition? Well, in this […]