Ever since I started learning about content marketing, Content Marketing Institute and Joe Pulizzi have been indispensable sources of knowledge. In a world of ‘hacks’ and ‘tricks,’ Pulizzi’s work has always been focused on the things that don’t change: the strategic value content can bring for both the audiences and the business. “The essence of […]
Digital Strategy, Content Marketing, Growth, and Measurement
Becoming a Power Reader: Battling Information Overload, Developing Skills, and Building a Personal Brand
162 articles, 38 newsletters, 16 podcasts, a few videos from an online course, and the occasional YouTube video. This is what my professional reading diet looked like. Last week alone. I’m not counting here a few in-depth New Yorker articles and Brandon Sanderson’s latest I’ve been devouring in bed lately. It may seem a bit […]
Different: Building Branding that Resonates [Book Notes]
I have a beef with branding. At least with branding books, branding courses, and branding teaching. All branding advice I’ve heard so far – even in recommended talks, lessons, or posts – sounds vague or overly superfluous. However, being a marketer and not having strong branding skills is a non-starter. This is why I dived deeper […]
Next-Level Marketing: Skills for Success in 2023 – and the Resources to Get You There
In marketing, there’s this sense that we’re in a constant state of flux. New channels sprout left and right every week. Consumers are evolving rapidly. A three-year pandemic, a major war, and a looming recession aren’t helping. How do you stay ahead of the curve and gain an edge over your competition? Well, in this […]
Pantone Color of the Year: When Marketing is the New Black
Color is a universal language. We communicate through color, regardless of background, gender, or ethnicity. But does anyone own color? If you’re inclined to say ‘Yes,’ only one entity comes to mind: Pantone. And while Pantone’s commercial success story is interesting, I want to tell you about their marketing masterpiece, Color of the Year. But […]
New Year’s Resolutions And How I Manage To Keep Them [Updated for 2023]
This post was originally written in January 2018 and last updated in January 2023. It’s still early in the new year, there’s the pleasant buzz of some new beginning still wringing in my years. I sit down, look at a blank space before me, and start writing down goals. Does this sound familiar? Yes? And […]